Learn how context, needs states, and occasions shape shopper decisions—and how brands can use these insights to create smarter marketing and stronger connections.
Vista Grande acquires the Ameritest Creative Testing System, expanding its creative diagnostics platform to help brands measure ad effectiveness and drive growth.
Vista Grande and the Wine Market Council reveal new research on wine purchase barriers and how brands can better engage younger consumers and grow the category.
Learn why Controlled Store Testing is returning to CPG strategy and how GameChanger testing helps brands validate innovations, packaging, and merchandising in real stores.
Vista Grande acquires GameChanger Products to expand real-world in-store testing, helping brands validate shopper insights, innovations, and retail strategies.
Discover how a “What If?” mindset can spark category innovation. Learn how Kraft Heinz and Vista Grande explore bold merchandising and new growth strategies.
Discover Shopper Stream, Vista Grande’s qualitative research solution using video interviews and AI-powered insights to reveal how shoppers make real decisions.
How often should you refresh category decision trees or market structures? Learn why evolving shopper behavior makes updating insights every 1–2 years critical.
This session will explore how CDTs (Category Decision Trees) are used today particularly in an omnichannel environment where decisions can be made very differently in brick and mortar stores vs. online for any given category.
