Bring Your
Decision Trees
to Life

Your Decision Trees shouldn't only live in a static PowerPoint.

Vista Grande's NEW Decision Tree AnalyzerTM is an interactive platform included with every Category Choice Architecture® study, giving you the ability to explore places you've never been.
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Introducing
Decision Tree AnalyzerTM
From the company that reinvented Decision Trees comes the most innovative delivery the industry has ever seen.
Decision Tree AnalyzerTM transforms your Category Choice Architecture® into an interactive experience that grows with your questions and delivers insights that drive action.
Your Decision Tree
Your Questions Answered Instantly.
With Decision Tree AnalyzerTM, you can explore your Category Choice Architecture® from multiple perspectives using built-in filters for:
Retailer
Channel
Shopper Segments
Product Categories
Product Attributes
Shopper Demographics
Generate retail-specific, channel-specific, or product-specific decision trees in seconds.
Go Beyond Static Deliverables
with an Interactive View
Explore the full shopper decision hierarchy with an interactive vizualization that lets you expand branches, drill into nodes, and better understand how shoppers naturally organize the category.
Explore Every Decision Node
Understanding the tree is only the beginning. Click any node to uncover:
Dollar Share
Understand the size and value of each decision space.
Leading Products
See exactly which products belong within each node, including product imagery.
Shopper Profiles
See exactly who shops each decision space and what defines them.
Needs & Occasions
Identify over-indexing purchase motivations, need-states, and usage occasions.
Product Attributes
Understand the characteristics that distinguish products within the node.
Export Insights
That Drive Action
Decision Tree AnalyzerTM makes it easy to share insights across your organization. Export:

Editable PowerPoint slides•High resolution images•Node membership files•Excel reports•Buyer profiles•Node attribute summaries

From retailer presentations to innovation workshops, your demand structure is always ready to use.
Included with Every
Category Choice Architecture®
It's included as part of every Vista Grande Category Choice Architecture® engagement, giving your team ongoing access to one of the most powerful ways to understand shopper behavior and category demand.

It's another way Vista Grande helps organizations move beyond static research and transform insights into smarter business decisions.
Turn Category Understanding
Into Competitive Advantage
A Category Choice Architecture® reveals how shoppers think. The Decision Tree AnalyzerTM helps your team put those insights to work everyday.
Ready to bring your
decision tree to life?
Contact Us to Learn More →