GameChanger
In-Store Testing

Real shoppers in real stores for in-market learning and validation

GameChanger In-Store Testing allows CPG manufacturers of any size to quickly test, learn, iterate, and validate in the real world with real shoppers. Utilize this quantitative, projectable test to understand the impact of new product launches, new packages, new placements, price changes, and new marketing. 

Our turn-key In-Store Testing enables you to accelerate your learning cycle and get the answers you need to inform your business' strategic decisions.

Vista Grande Shopper Stream Logo

The steps in our process—how we deliver successful tests:

1. Retailer
Select a Retailer within our preferred partner network. 
Retailer in-store from shopper perspective

GameChanger will handle all retailer sell-in, setup, and execution.

2. Analytics
Create a custom category definition by UPC.
Person typing on a laptop

GC will conduct a custom store match to select the ideal Test and Control store groups.

3. Marketing
Select marketing tactics to test and evaluate. 
A shelf with products on sale

GC will create the marketing plan to optimize for statistical analysis and readable results.

4. Execution
Ship product to the test market and implement test shelving.
A retail worker packing products ontoshelves

GC will assign a dedicated field associate, cut in the product, DSD product, and manage the test.

5. Reporting
Receive reports and understand test performance. 
People discussing report results

GC will provide a weekly topline, a detailed interim report, and a final report with statistical modeling.

6. Insights
Receive insights to understand the "why" behind the results.
Inside a grocery store with shoppers and retail workers

 GC will conduct in-store and/or at-home research, if selected.

The GameChanger advantage:

  • Measure Sales Performance and Category Impact

  • Captures Real-world Shopping Experiences

  • Test Multiple Placements and Price Points

  • Evaluate Impact of Marketing Tactics

  • Utilize Retailer Network, No Client Sales Team Needed

  • Shoppers Vote with Their Dollars

  • Controlled Test with Dedicated Field Team

  • Shopper Insights to Understand the "Why" Behind Results

  • Leverage 17 Years of In-Store Testing Experience

  • Team Collaboration to Optimize Execution

Get In Touch To Learn More