GameChanger In-Store Testing allows CPG manufacturers of any size to quickly test, learn, iterate, and validate in the real world with real shoppers. Utilize this quantitative, projectable test to understand the impact of new product launches, new packages, new placements, price changes, and new marketing.
Our turn-key In-Store Testing enables you to accelerate your learning cycle and get the answers you need to inform your business' strategic decisions.
The steps in our process—how we deliver successful tests:
GameChanger will handle all retailer sell-in, setup, and execution.
GC will conduct a custom store match to select the ideal Test and Control store groups.
GC will create the marketing plan to optimize for statistical analysis and readable results.
GC will assign a dedicated field associate, cut in the product, DSD product, and manage the test.
GC will provide a weekly topline, a detailed interim report, and a final report with statistical modeling.
GC will conduct in-store and/or at-home research, if selected.
Measure Sales Performance and Category Impact
Captures Real-world Shopping Experiences
Test Multiple Placements and Price Points
Evaluate Impact of Marketing Tactics
Utilize Retailer Network, No Client Sales Team Needed
Shoppers Vote with Their Dollars
Controlled Test with Dedicated Field Team
Shopper Insights to Understand the "Why" Behind Results
Leverage 17 Years of In-Store Testing Experience
Team Collaboration to Optimize Execution