Package Choice Architecture™ contemporises traditional package testing methods for today’s marketplace.
We ground the respondent in a relevant shopper mindset and employ a range of virtual shopping environments to test in real-world context.
Vista Grande’s Package Choice Architecture™ will provide you confidence to launch a packaging design that will break through at shelf, communicate desired equities & benefits, and persuade shoppers to purchase.
Does the package design stand out at shelf and on-line?
Does the package design persuade shoppers to purchase?
Does the package design communicate the intended message?
Is the package design appealing to its intended target?
"We had a wonderful experience working with Vista Grande on business-critical packaging research! The team took the time to really understand our research needs and their deliverables exceeded our expectations. Their unique and customized approach to research helped us level up our retailer sell-in stories. Most importantly, they presented actionable learnings that were clear, specific, and fact-based which made it easy for our team to understand the most strategic path forward. We look forward to partnering with Vista Grande more in the future!"
Leila Bahbah
Brand Manager
Perrigo
