CPG innovation is accelerating. Discover how Product of the Year winners use consumer validation, packaging, and strategy to win the moment of choice.

Learn how context, needs states, and occasions shape shopper decisions—and how brands can use these insights to create smarter marketing and stronger connections.

Discover how a “What If?” mindset can spark category innovation. Learn how Kraft Heinz and Vista Grande explore bold merchandising and new growth strategies.

Discover Shopper Stream, Vista Grande’s qualitative research solution using video interviews and AI-powered insights to reveal how shoppers make real decisions.

How often should you refresh category decision trees or market structures? Learn why evolving shopper behavior makes updating insights every 1–2 years critical.

Learn how Boston Beer and Vista Grande turn emerging shopper trends into actionable strategies to lead fast-evolving categories like Beyond Beer.

This session will explore how CDTs (Category Decision Trees) are used today particularly in an omnichannel environment where decisions can be made very differently in brick and mortar stores vs. online for any given category.

Should the retail shelf follow the Decision Tree? Sounds reasonable in theory. In practice, however, there are many thorny issues to navigate.

How need states inform the omni-channel path to purchase.

This new campaign from AB InBev is a great opportunity to understand the power of packaging… and why blind taste tests may be very misleading…