TESTIMONIALS

“It’s rare when a research study attracts such a large and cross-functional audience: C-level executives, sales leadership, brand management, etc. and rarer still when all emerge from the same meeting energized about the insights-driven opportunities we uncovered. Kudos to Vista Grande for being a true strategic partner whom we will continue to engage as our health-oriented innovation journey at Ancient Nutrition continues.”

“Vista Grande did an excellent job revealing the navigation path and product affinities in our most important category and presenting the implications to our leadership team. We expect our marketing, sales, packaging, digital, and eCommerce teams will each leverage this work to develop strategies garnered from this study for years to come.

Vista Grande went above and beyond to really understand our business and core objectives. Their deep CPG experience ensured we received the actionable insights we were hoping for. Their team is intellectual and passionate about shopper insights; their next-generation Category Choice Architecture™ connects the shopper mindset to consideration sets and product selection.

This truly was the best insights initiative we’ve ever done!”

“Everyone is absolutely loving Vista Grande's Category Choice Architecture study! We received a ton of positive feedback from our brand team, and executives have started using materials in corporate presentations. Our shopper team is digging into the Choice Analyzer dashboard and preparing materials for our retail customers. We're excited to work with you to take our category leadership work to the next level.”

“Vista Grande’s Category Choice Architecture exceeded our expectations with the insights it was able to bring to our business. Vista Grande partnered with us throughout the process, answering questions and incorporating feedback from Marketing, Innovation, and Sales teams into the final research survey to make the results impactful for all our cross-functional stakeholders. Their research insights and support afterwards has allowed us to easily incorporate the learnings into multiple retailer reviews to drive our relationship and sales with our retailers.”

“We conducted a thorough review of shopper insights suppliers and confidently chose Vista Grande. Their unique Category Choice Architecture® approach brought together decision tree and market structure work seamlessly into one study.

The results are the most comprehensive look at our category I have ever seen, generating critical insights for our entire organization. This work will serve as the foundation of our shopper platform for years to come.

The team at Vista Grande provides outstanding support and customer service. They have been committed to helping us understand the material and embed critical insights with sales and marketing. They have been much more than a data supplier, but rather a true business partner."

“We had a great experience working with Vista Grande in the e-commerce space from start to finish! Their excellent customer service, proprietary methodology, and best-in-class deliverables filled with strategic insight gave us next steps we will activate. More than a vendor, we felt like we had a partner who was thoroughly invested in addressing all of our business questions and opportunities.”

“Vista Grande was awesome to work with on our company’s first-ever Category Choice Architecture® project. Within weeks of completing the project, we saw immediate impact in line review stories with top customers and used it to identify several unmet or underserved categories that define our multi-year innovation pipeline. Category Choice Architecture® is a MUST HAVE for any manufacturer who is serious about Category Leadership, Shopper Insights, and Innovation. The Vista Grande team is strategic, professional, highly responsive, and externally focused on what YOU need to drive your business. 5/5 Stars –absolutely recommend!”

“Vista Grande has proven to be a strategic research partner who provides Clorox with ongoing support well after the reports have been delivered. Vista Grande has provided us with insights into the omni-shopper mindset, path to purchase, and decision trees; their first study was so valuable that we quickly commissioned 5 additional categories. A year after the research was completed, they still support us with new and better tools to analyze their studies and are always available to help apply findings and consult with our teams to address unexpected business needs.”

“Our team was greatly impressed with the diligence of Vista Grande from start to finish. We had a robust learning plan for our recent packaging design test, and their Package Choice Architecture™ service fully delivered. It allowed us to evaluate our design options in specific retailer sets at our leading customers. Vista Grande delivered insights on various aspects of our designs vs. key competitors, evaluated trial rate performance, and quantified incrementality to our portfolio among multiple shopper segments. The study in total gave our team a great deal of confidence in the packages we will put on the shelf.”

“Vista Grande is a partner willing to be flexible and create custom approaches to address all our questions. They are always extremely responsive, always willing to clarify and interpret during a project, and always willing to help with follow-ups after a project is complete.”

“Vista Grande’s Category Choice Architecture® service provided us with broad coverage of channels, retailers, and products in a single study. The quality of their work, expertise, and service orientation are all first rate. I highly recommend them to any company considering a Decision Tree study.”

“We definitely made the right choice by selecting Vista Grande for our portfolio drivers work. Brand Choice Architecture™ identified not only key benefits that our brands need to address to stay competitive, but also identified emerging trends. Importantly, the learnings are high level enough to guide strategy, but also granular enough to inform immediate actions. I received feedback from all levels and across many functions as to how helpful the specific guidance was. As a result, we were able to immediately use the information to impact product and communications decisions, and the Choice Analyzer tool itself is used regularly across our Marketing Department to inform on-going strategy questions. Vista Grande’s team was extremely collaborative and consultative – I highly recommend them to address strategic portfolio issues.”

“We went with Vista Grande for a Decision Tree update and received more than we could have ever imagined. From Walmart to Auto Parts, and from brick & mortar to eCommerce, Vista Grande delivered powerful insights across the spectrum of retailers and shoppers. Their recommendations underpin the strategic direction we're taking with our most iconic brand.”

“Vista Grande exceeded our expectations! Through their Category Choice Architecture and Package Choice Architecture frameworks, they provided us with invaluable shopper insights that we refer to on a weekly, if not daily, basis. We’ve had retailers tell us that no one else is bringing them insights like this. I highly recommend Vista Grande for comprehensive shopper insights that will transform your business and elevate your retailer influence.”

“Our experience with Vista Grande was exceptional! Their methodology allowed us to understand the “big picture” of all retail seafood purchases, including the hard-to-read (non-UPC’d) fresh seafood counter. Vista Grande uncovers not only how people are purchasing, but also why people are choosing those products. The tools provided at the end of the project answer the questions we have about purchasing today, but also provide a means to answer questions as they come up in the future, and the large sample sizes allow for the ability to cut the data every which way. Vista Grande's willingness to go the extra mile, minimizing the effort required from their clients, was greatly appreciated. They are true experts in this field!”

“Our company recently completed a robust shopper insights project with Vista Grande. The sales and marketing teams loved the findings and recommendations. The scope covered a broader view of the category and marketplace than we’ve ever received before, and the study yielded more insight than a traditional CDT deliverable at a better value. We have incorporated the learning into our category leadership materials and expanded this service to other categories in our portfolio.”

“We recently partnered with Vista Grande and were blown away by the number of insights we received from their team and the Category Choice Architecture® dashboard. We were able to immediately incorporate their data internally and externally. Vista Grande took the time to learn our category and has been a huge support to us every step of the way. I highly recommend partnering with Vista Grande!”

“We engaged with Vista Grande to better understand the purchase decision hierarchy in an extremely complex category. They were extremely collaborative and took the time to really understand the category dynamics and our business needs. Their Category Choice Architecture methodology ensured that we gained a clear understanding of the motivations influencing shoppers’ purchase decisions. The research armed us with actionable insights that have shaped our approach to category shelving principles and shopper engagement strategies. The Vista Grande team was a pleasure to work with and we will definitely leverage them again for future needs.”

“Vista Grande has been a top-tier partner to The Hershey Company as we've adopted their Innovative approach to Consumer Decision Trees. The seasonal confection category is deeply complex, and the Vista Grande team spent countless hours understanding our business and category to ensure we achieved the foundational learnings and insights we needed. Working with Vista Grande is a joy; they are knowledgeable, professional, and detailed in everything they do. Best of all, the results have been put to use immediately with many different teams across our entire organization as well as with the retailers we serve. I wouldn’t hesitate to use Vista Grande again!”

“Our team has been so impressed with Vista Grande’s ability to uncover what, where, how, and why people are purchasing products across our complex Mexican Food portfolio. We decided to shift from our normal Decision Tree research process and try Vista Grande because of their holistic, in-depth approach that can answer many questions beyond a singular CDT output. Our field teams especially love the ability to cut the data by multiple ways in the Choice Analyzer Dashboard, enabling them to have more meaningful strategic conversations with our retail partners. The Vista Grande client team was quick, efficient, and took the time to ensure we were pleased with the delivery of the insights across multiple internal audiences. Thank you!”

“I want to thank and compliment Vista Grande on the execution and delivery of this research. It was amazing how you were able to turn it around so quickly in a professional way. We look forward to an ongoing partnership with Vista Grande!”

“I cannot say enough good things about Vista Grande. Our expectations were high, and we were blown away not only by their end deliverable but also by their expertise, flexibility & partnership. They truly delivered impactful insights that are elevating our impact with retailers. The nut category is surprisingly complex. Vista Grande took the time upfront to understand the category and set up a test design that would meet the complexities of the category. They listened to our issues, and always found a way to incorporate our thinking along the way. Their end deliverable completely exceeded our expectations, and we are using their insights in multiple ways. We have continued a valued partnership with them. I cannot recommend them enough!”

“Our experience with Vista Grande was top-notch! We performed a comprehensive search to find the right partner to explore the category and understand opportunities, and Vista Grande was definitely the right fit. They delivered key insights from Category Choice Architecture® and have continued to provide answers to our inquiries throughout the process. The shopper, channel, and product insights are driving decisions on how we communicate with agencies, retailers, internal teams, and executive stakeholders. Vista Grande’s team has deep experience, was easy to work with, and delivered results on time. We look forward to working with them in the future.”

“Vista Grande truly stood out to us with their approach to research. We needed insights beyond traditional syndicated category definitions as well traditional shopping channels. Vista Grande's Category Choice Architecture® solution separates from the dependency on purchase data and allows us to understand root consumers' perceptions across custom product groups and retail channels. We were very impressed with the level of insights they delivered, including the market structures and their Category Choice Analyzer tool. The ability to slice and dice the data in any way imaginable makes it easy to find the story in the data. We plan to continue leveraging Vista Grande as a partner as we strive to learn more about our shoppers and their needs.”

“Vista Grande provided us with valuable shopper insights that will inform marketing initiatives and allow us to provide expert knowledge to our retail partners. The Category Choice Architecture® framework offers a wealth of information including product affinity which sets Vista Grande apart from their competitors. From the start the Vista Grande team took care to understand our goals and ensure that our expectations were being met. Working with a small, personal team with clear industry knowledge instilled confidence in the process and Vista Grande’s investment in our success. The deliverables are excellent tools and have allowed us to share the findings easily with internal stakeholders.”

“Vista Grande was fantastic to work with on our most recent Category Choice Architecture® initiative. We used it across an incredibly diverse set of categories encompassing a large number of channels, and Vista Grande delivered actionable insights for everything we included. We have so far leveraged the learnings in category sell-in stories, innovation planning, and channel strategy. I anticipate using this data for years to come (until the next time we need to refresh it!). The Vista Grande team was highly responsive and invested in not only the success of the project but Nestle’s success as well. 10/10. Highly recommend!”

“We enlisted Vista Grande's help to create a shopper-driven strategy in one of our key categories. Package Choice Architecture provided a valuable perspective on competitive dynamics from an assortment and pricing perspective. Category Choice Architecture clearly showed how shoppers perceive product assortment and how Maple Leaf Foods could strengthen its portfolio through innovation. We were delighted with the strategic and actionable insights we gained from these studies and the outstanding support and partnership from the Vista Grande team.”

“Thank you, Vista Grande, for the great partnership and for building our whole shopper study using Category Choice Architecture. This unique methodology has helped us uncover further insights to better support our shopper and category departments. From decision trees to flow analyses, we are well equipped with insightful tools to continue leveraging our commercial strategy. Highly recommend to an other organization looking to better understand their shopper journey. We have also received outstanding service from your entire team.”

“Our experience with Vista Grande was a great one. They offered an interesting methodology that starts with the shopper mindset and includes a substitution tool that allowed us to understand purchase decisions across categories at the front-end by checkout type. This insight was critical in helping us be better partners to our customers. The team at Vista Grande are excellent partners who went above and beyond to ensure an actionable deliverable. I look forward to our continued partnership.”

“Vista Grande was an A+ partner! Their innovative Category Choice Architecture® approach helped us to understand the consumer path to purchase and decision tree in the Energy Drink space across several channels including Gas & Convenience and Large Store formats.

The team delivered excellent service, seamlessly managing the entire process from A to Z. Quick in communication, and thorough and detailed in their final deliverables. Well done!

We will use Vista Grande again in the future!”

“Brand Choice Architecture™ identified key benefits that our brands need to address to stay competitive and relevant, and also identified emerging trends for which we should plan. The learning was both high level to inform strategy and granular to inform immediate marketing tactics. Vista Grande’s team was extremely collaborative and consultative – I highly recommend them to address key brand and portfolio challenges.”

“Holy Moly! Vista Grande delivered comprehensive, rich results that have added far-reaching value across different departments within our company. The Vista Grande team is comprised of seasoned professionals who know that the true value of analysis comes from connecting the dots. Most importantly, we have put the results to work immediately. Vista Grande may have set a record in terms of how quickly a study more than pays for itself!”

“Vista Grande is a fantastic strategic insights partner. We partnered with Vista Grande on our continuous Brand Health Tracker, Consumer Segmentation and Brand Choice Architecture™. These studies helped us uncover critical insights about our brand, our consumer, and the category, which have informed our brand strategy. The whole team at Vista Grande is truly invested in our brand and willing to go above and beyond to answer our business questions. We look forward to continuing to partner with Vista Grande.”

“We had a wonderful experience working with Vista Grande on business-critical packaging research! The team took the time to really understand our research needs and their deliverables exceeded our expectations. Their unique and customized approach to research helped us level up our retailer sell-in stories. Most importantly, they presented actionable learnings that were clear, specific, and fact-based which made it easy for our team to understand the most strategic path forward. We look forward to partnering with Vista Grande more in the future!”

“Vista Grande is an exciting new player in the area of Shopper Insights. Its proprietary research method, creative consulting approaches to business questions, comprehensive delivery, and focused and dedicated partnership offer tremendous value.”

“I’ve engaged with Vista Grande across two medium-sized organic, mission-driven companies, where we gained actionable insights carefully crafted within constrained research budgets. Their expertise in study design, leveraging their vast experience, proved invaluable. For smaller natural brands unable to invest in large-scale CPG studies, I highly recommend exploring Vista Grande’s services.”

“Our team has been very impressed with Vista Grande's work and its strong willingness to partner. We took a leap of faith – breaking from our norm for Decision Tree work – and I’m so glad we did. Their Category Choice Architecture® checks the box of having a strong analytic foundation and then pluses it up. We now have granularity we haven’t had before, in addition to the shopper journey insights that tie everything together.

It’s not always easy to onboard a new data supplier, but the SC Johnson team is universally pleased with our new Vista Grande partnership. Thank you!"

“Vista Grande demonstrated the importance of testing our new wine label in the context of retail shelves: both country of origin and varietal sets. Further they showed us that general appeal on its own is not a strong enough impetus for making a change. Their Package Choice Architecture™ research led us to a better design which will enhance brand communication, shelf visibility, and sales velocity. I highly recommend Vista Grande to any company considering a package change.”

“Vista Grande has made a great contribution to our category leadership strategy with their Category Choice Architecture® work. We reference it on a daily basis! We value the insights and output, and we're so happy to have familiar and trusted experts to work with. We are 100% satisfied!”

“This study was an A+. Our sales, marketing, innovation, product development, and category management teams were hungry for these category, retailer, and shopper insights and Vista Grande delivered in spades. Our leadership is energized about leveraging these findings to drive growth for Marzetti and our customers.”

“Vista Grande’s work helped us uncover the wine shopper's true path to purchase. Their findings have informed key initiatives with our internal headquarters teams and with our customers. We are now working on a stronger collaboration with strategic retail partners. Vista Grande's team is truly an amazing partner and has worked alongside my team from day one of project setup to post-implementation. I can’t say enough about their customer service, thought leadership, flexibility, and collaboration on such a complex category as wine. Thank you again, Vista Grande!”

“We received more than we could have ever imagined working with Vista Grande. In a category hard to understand through traditional data sources, Vista Grande's Category Choice Architecture® addressed critical blind spots. Their shopper insights expertise has helped us make favorable business decisions and recommendations to our retail partners. The process was smooth and the deliverables were comprehensive. We will get a lot of value from this study across functions at Tyson and with our customers.”